Is Malbec The New Merlot?

Marzo 2, 2009 by danroc
Archivado en -Wine Blogs Alerts, AWToday

02/03/09
DallasEats
The Wall Street Journal wine report linked below is doubly interesting:  Not only does it present some startling stats about current wine purchasing trends, but interviewee Howard Silverman also offers up an assertion about Malbec, that hot new red from Argentina.

As proprietor of Howard’s Wine Cellar in Chicago, Silverman has witnessed first-hand the recent consumer migration toward lower-priced wines (a trend dubbed “trading down” in the biz), and has apparently spent considerable time and effort seeking out quality bottles that fall into the $10-$20 range.  One of his bargain best-sellers is of the aforementioned South American variety, and he explains that these days, Malbec seems to be the “new Merlot”.  In other words, the delicious crowd-pleaser is here to stay.
Enjoy,
C&S
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